Snug as a Bug | Seatbelt Safety Billboards

“Snug as a Bug” was created for the Re:act program, a global company which promotes road safety among 17-25-year-olds. For this project, the company wanted a unique billboard design which would promote seatbelt safety. It needed to convey a positive message and be designed in three aspect ratios: portrait, landscape, and extended landscape. I also delivered two professional presentations for the client. My design was chosen as a finalist. I reimagined a well-known idiom with a playful twist to engage young audiences and encourage safe driving habits. I wanted to include an illustration in my design to give it personality and reflect my style, and this idiom provided the perfect opportunity. I created a cute bug character, shown wearing their seatbelt correctly. I used simple shading and bright colours to ensure contrast and legibility, as the design needed to stand out from a distance on a billboard. I also focused heavily on typography, experimenting with point sizes and font families to achieve a bold design that would be easy to read from the freeway, while keeping the message clear and impactful.