Fruity Friends | Packaging Design

“Fruity Friends” (2025) is a conceptual packaging design created for an open brief. I have designed each plush toy is a fruit-themed animal, with seven to collect: Pear Cat, Banana Monkey, Strawberry Penguin, Dragonfruit Owl, Kiwi Moose, Blueberry Panda, and the ultra-rare Pineapple Lemur. I aimed to create a fun, playful, and imaginative design targeted toward pre-teen girls. My goal was to design packaging that kids (and even adults!) would be excited to discover in stores; something bursting with life, colour, and personality.